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ABOUT EAST TENN RENT-ALLS

Why ETRA?

YOUR NEIGHBORHOOD EQUIPMENT DEALER

Localized

ETRA has been part of the Tri-Cities community for over 60 years. We’re proud to be a family-owned business helping our neighbors with their projects.

Customer-Focused

Everything we do is centered around your needs. Our trained staff provides the best advice, and we stock only the highest quality brands for your project.

Affordable Pricing

We offer competitive pricing on equipment rentals and sales. With ETRA, you’re sure to get a reliable product at an affordable price, whether you’re renting or buying.
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Our Mission

SERVING YOU SINCE 1962

East Tenn Rent-Alls has been serving the Tri-Cities community with equipment rentals, sales, and service for over 60 years.

Our mission is to offer quality and affordable equipment, while also providing jobs to the area.

1962

Ed Baxter moved to Johnson City and began operations of East Tenn Rent-Alls

1974

ETRA moved to a bigger location on Bristol Highway in Johnson City

1981

ETRA became the exclusive Bobcat Dealer and Distributor in the Tri-Cities

1985

Celebrate Rentals was established as a division of ETRA for wedding and party equipment rentals

2004

ETRA moved to a brand new state-of-the-art facility located at 3711 Bristol Highway

2022-2023

Acquisition of Greene County Rental, opening of branch in Greeneville, TN.

2025

ETRA acquired Bristol Rent-All, expanding our footprint to serve the Bristol and Southwest Virginia community with their equipment rental needs

WINNER OF 2025’s BEST OF THE BEST

We’re proud to be named among the winners of the Johnson City Press’ Best of the Best!

Thank you to all who voted for East Tenn Rent-Alls in these categories:

  • Equipment & Tool Rental
  • Farm & Garden Equipment
  • Small Equipment Dealer
  • Small Engine
Careers at ETRA

WANT TO JOIN OUR CREW?

Take a look at our open positions and join the crew at ETRA!
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Testimonials

HEAR FROM OUR CUSTOMERS

Michael Segal
This is the best equipment rental company you will find anywhere around. Excellent customer service, fair pricing, quality equipment, and convenient for pick up and delivery. I work with Ben Carsten’s and he always finds the machines I need and helps me arrange the reservations extremely quickly And smoothly. Ben always finds the right equipment for task and is very knowledgeable about his product. The equipment always shows up when he says. He goes above and beyond.
Michael Louten
I have been coming to East TN Rentals about 6 times a year for 20 years now. Every time I am treated with upmost respect and always leave with great joy and contentment. I feel very good about their prices and their advice is always in the best interest of the customer.
Brilliant Window Cleaning
I just wanna say this place is awesome. I had some issues with a rental over the weekend, when I brought it back on Monday , the 3 guys I dealt with 1 in the back and 2 at the counter, all 3 were apologetic and helped me out tremendously. I have been using East Tenn for 15+years and they ALWAYS take care of their customers. AAAAAA++++++++ GREAT JOB!!!!!!!!!
Tyler DiMona
We use East TN for almost every rental need. Truthfully, when you are starting out and can’t afford every tool under the sun a solid company like this with reasonable prices is indispensable. It’s an added benefit when the staff at the front desk are good spirited and know the equipment well!
Jessica Conatser
We went to get an appliance dolly. They were so helpful and friendly and very knowledgeable! It was quick too! Best customer service. Highly recommend!
Karen Sullivan
I rented a deck sander from East Tenn Rent-Alls, working with Jason. I cannot say enough about the excellent treatment I was given, from the rental to the return, he was amazing!!! I would highly recommend East Tenn Rent-Alls to everyone looking for the care and service you expect.
Asher McRae
East Tenn Rent All is fantastic, I’ve used them multiple times for excavators and other equipment and their team is awesome. Prices are great but their service is over the top, I do not hesitate to reccomend them to anyone looking for equipment rentals.

Let's Build Something You're Proud Of

Give us a call or stop by one of our three convenient locations today. We are here to equip any project, big or small!

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